Why you may want to know your clients’ agile expectations.
The client is more agile, their business is being agile, they live in a technological driven agile world. But what is Agile?
I can cite the Webster’s definition of Agile. But what is it to the client? What does the word mean to them? It’s similar to asking the client to define “success” in gathering their expectation level. But the expectation of agile delivery, does our industry have it?
Our agile clients, they live with the mindset of being flexible and nimble. Being able to pivot on a dime. Then they ask us to build out their new creative sandboxes.
We then proceed to meander down this quagmire of a methodology that doesn’t pivot on a town. This linear, rigid, sequential and unforgiving process that increases the stock of Motrin, Advil, and Tylonel – mostly for our clients. A process where speed-to-market is the turtle in the race with the hare and the hare is our client. A process that if a latent change occurs by our “audible calling” clients, disruption to plan is most likely not minimal.
Our industry has gotten leaner and we have reduced waste, but we are we more agile? We still employ essentially the same process as we have been doing for decades just with less waste.
We are being asked to deliver Agile Spaces for Agile Clients via non-Agile Methods, for clients whose sole purpose is to challenge the status quo. For clients who don’t understand our process and believe that imposing a change is as simple as running to Home Depot or Lowe’s, getting the product and slapping it in. That’s their knowledge base.
It’s inevitable, but our dogmatic process and it’s speed to market is going to be challenged by our clients. That’s who they are and what they do. They will think the process can do it faster, with less headaches and will force change in the industry; and maybe do the work themselves.
We need to be ahead of that, not behind it.